Through its branding and marketing of Online Worldwide, the University of Nebraska will enhance its presence throughout the world. The financial model assumes that campuses will recover campus expenses and that consolidating some functions will reduce campus cost, thus enhancing net revenue at the campus level and providing new resources for investment in expansion of existing programs or development of new programs.
A university-wide marketing program and support structure are projected to generate new enrollments that will support the Online Worldwide initiative and produce new campus revenue. To maximize the potential for successful development and offering of distance education courses and the success of the university-wide education market, online tuition will be based on program cost, entrepreneurial opportunities, and market factors. This integrated academic enterprise approach requires organizational and business practices that will ensure that distance education innovations are sustainable and move into the mainstream of NU's academic and administrative structure.